Helsinki Fashion Week DIGITAL VILLAGE 2.0

Immersing into the world of 3 D video and VR Fashion shows, is the way forward for the world of Fashion. Although its not same as its physical counterpart where the customers can see the look and feel of the garment and designs in real life, going digital is a sustainable way of presenting the garment designs in front of the customers. There will be savings from eliminating the costs related to the arrangement of the actual shows, and the reduced carbon print from everyone travelling to the shows. 3D shoes can be more creative in terms of the environments, does not have to be a standard ramp unlike a conventional fashion show. From space, to underwater, to a different planet, the limit is only the imagination of the designer.

Helsinki Fashion Week - Digital Week

Fascinated by the creativity and sustainability advantage with going digital, Helsinki Fashion Show has been focusing on their digital fashion shows called Digital Village series, where the fashion designers collaborate with Graphic designers to create 3 D fashion shows with digital garments on real life like avatars. The customers can attend these shows in virtual reality and buy the digital versions as well as the physical versions of the garments.

Patrick McDowell Fashion Show - Digital Village

With the positive solar punk and sustainability as the ground base theme, the HFW is sure to inspire designers and customers to sit back and notice, new and exciting ways of defining business flows in the brave new world which has to recover from the huge impact of lockdowns and business change across the globe.

Launching FMLFashion (FeelMoveLive - Design inspired by People & Places), under the umbrella of AMANDO an ethical and sustainable brand based in Milan and London in Helsinki Fashion Week’s Digital Village 2.0: Let the 3D Experience begin!

AMANDO - FMLFashion - Exquisite Fashion

AMANDO - FMLFashion - Inspired by People & Places

AMANDO - FMLFashion - Timeless

AMANDO - FMLFashion - Eternity